Did you know? – Google controls 90% of the search market share.
What does this mean to you as a business owner?
It means that you and your competitors are vying for the same top placements on Google’s page 1. No matter your industry or business size, there is the same opportunity per search for your ad to make an impression. However, it’s not necessarily who is spending the MOST money. Just who is using their ad spend the most effectively.
Here is why Google Ads aren’t giving you the ROI you want.
#1 Ad Extensions and Why You Need Them?
It’s as literal as it sounds. Ad Extensions on Google Ads are an extension of your ad that provides more information about your company or specific services. Some extensions include adding service categories, a phone number, directions to your storefront and even showing reviews on your company. If you’re not showing them on your ads, you could be missing a lot of website traffic.
#2 You Aren’t Utilizing Mobile Ads
This is especially important for retail businesses with a storefront. Can a user simply see your ad and click ‘Get Directions’ or call your store? Studies show that 70-80% of consumers research your company, a service or product before making a purchase or visiting you.
Make sure your mobile ads are easy to read so they won’t get lost in the search. Also, use your judgement to bid-up on mobile ads!
#3 You Don’t Have Any Set Demographics or Audiences
Google Ads offers settings in demographics for your ad group settings that will help you spend your budget better. Narrow your target by age, gender and household income.
Creating Audiences, in observation mode, can help determine how your ads are performing. Do your clicks fall within those audiences?
#4 You’re Not Focusing on Local Searches
Including your city or well-known street in your ad description is a helpful tip for people interested in your ads. It is sometimes as simple as catching the eyes of your viewers.
Going back to #1 – make sure you include your location as an ad extension.
With all of these reasons why, there still are some major key factors into running a successful PPC campaign. Our team can audit your current Google Ads campaign and discuss your goals and objectives to your overall marketing plan.