How Well Do You Know Your Customers?
Did you know every third Thursday of the Quarter is ‘Get To Know Your Customers Day’? Well, now you do. So the question is; how well do you know them? It’s important to know your target audience, but knowing your actual customers is just as important. It’s proven that knowing your customers and actively engaging with them will boost your revenue.
Whether you need to build relationships and trust with them for repeat business, or you just need to study their behavior to help you find more clients – you know the saying – Knowledge is Power.
Here are 5 strategies you can use to get to know your customers better.
1. Be Sure To Say "Thank You"
Thanking customers should be at the top of your mind. You can thank your clients in different ways – from cards, a gift, discount, or just a personal phone call – your customer will appreciate you even more.
– A personal thank you, in-person or over-the-phone, will help take your business to the next level. This is your opportunity to truly know your customer. After all the work is completed, a phone call can help build your relationship for repeat business and referrals.
– Gifting can be very powerful for a business to develop raving fans. You know it’s the thought that counts, but making a customer feel like you went above and beyond is icing on the cake! We love Greetabl. It’s a personal and easy way to say “Thank You”.
2. Ask For Feedback (More Than Once)
Asking for a review is important for your business reputation, but also it helps you know your customer. Embrace both the positive and negative to better your business, know your customers, and create better relationships.
– Email each customer after completed services asking for their feedback. We recommend emailing them at least three different times after a service to ask for feedback.
– Send a mass survey to customers to submit feedback about your services. Use this survey to also gather information like birthdays, anniversaries, hobbies, etc.
– Meet face-to-face. Show them that you’re interested in them, and that you care what they think.
The more you communicate with your customers, the better you’ll know them. Take what you learn about your customer’s experience, and put this new information to work in your business.
3. Look Deeper Into Website & Social Media Analytics
It’s not just about the metrics. You can learn a lot about your customers from how they interact with your social media platforms and website.
What To Look At: Demographics – Exit Pages & Bounce Rates – Call Tracking – Search Terms – and More.
What You’ll Learn? What do you customers care about most, and what types of content are they more likely to interact with? How long do they spend on researching your services?
4. Learn Your Customer's Other Buying & Consumer Behaviors
Do The Research. It will help your business grow. Learn from reputable sources on consumer trends, and apply it to your business. Here are some resources to check out to learn more about consumers and your competitors.
- Focus Groups
- Google Keyword Planner
- Answer The Public
5. Make Learning About Your Customers A Habit
Make communicating with your customers a habit. Implement consumer research, email campaigns, social media and face-to-face engagement in your brand strategy.
- Ask for feedback and reviews
- Email customers often
- Thank them with gifts, discounts or personal communication
- Learn from website and social media metrics about your customer behavior
This, of course, is just a few of the ways to learn more about your customer.
Be Consistent. Your efforts will not go unnoticed.