Your Online Presence In 2019
Having a strong online presence for your business should be one of your top marketing goals for 2019. Why? Ask yourself – How do you find information on a product or service you’re interested in? If ‘Google It.” is the first thing that comes to mind then you know where I’m going with this.
Local searches on Google are becoming more and more popular because it is so easy to find. There are listings, maps, ads, reviews, photos and videos. What more do you need to make a decision? As a business owner, this is how the modern consumer is viewing YOUR business.
So what is out there about you on the WWW? – Google Your Business to find out. Are you happy with what you found?
The start to a good online presence is your website. Often people who visit your website don’t know you or your employees personally. So having a great first impression through your website is incredibly important.
Key Features Of A Good Website.
1. Mobile Friendly
Being able to access your website with easy user experience is key in 2019. It’s no secret that people are using their phones more than desktops to search for their next purchase. Here is a resource to check if your website is mobile friendly. Google Mobile Friendly Test.
2. Imagery
Even if you’re in the business of cleaning septic tanks…. imagery is important on your website. The average attention span of an adult is less than a gold fish – so too much text and not enough engaging content can be harmful. Video & Photography is how your potential customer connects with your business and finds value in your service or product.
3. Call To Actions
What are you asking your visitors to do once they are on your website? Information is good, but what’s next? With Call-To-Action areas on your website, we can guide visitors to engage with your website from shopping to asking a question or booking an appointment.
It’s More Than Just A Pretty Face.
Creating and maintaining your web presence is an ongoing process. Content is everything and Google knows it. Find out more on our online marketing services.
Learn more about custom website design by Wilcox Media & Marketing.
